M. Ward's sixth album finds him with an increased public profile (having toured with Norah Jones) which of course brings more expectation from fans and critics. But the fact is that Ward hasn't changed his approach a whole lot over the years.
There is a brighter sound on this record that is no doubt a result of his experience and confidence as a producer, both of his own and others' works. The arrangements are more varied and ornate, but he's savvy enough to know that all the sonic bells-and-whistles are no substitute for a good song. The "She & Him" project was obviously a lot of fun, and some of that sense of fun pervades more upbeat songs like "Never Had Nobody Like You." And of course, there's lots of great guitar work, from lovely, intimate solo acoustic moments, to the fretwork fireworks on "To Save Me."
But above all, there are still a handful of truly great songs, which seem to come from the mists of time, bridging Tin Pan Alley, backporch Americana, and shambling indie rock, where the ghosts of Mississippi John Hurt and John Fahey mingle with contemporary influences and collaborators Vic Chesnutt, Lucinda Williams and Howe Gelb. And there are some that are just merely good, that sound similar to too many other past M. Ward songs, but familiarity, in this case, breeds comfort rather than contempt.
And of course, he is still has a brilliant ear for interpreting the work of others; the airy, delicious cover of Buddy Holly's "Rave On" is, for this listener, the absolute highlight of the record, just as his revelatory cover of David Bowie's "Let's Dance" first demonstrated how effortlessly he can take someone else's song and make it his own.
It may not be his best overall recording, but it still stands head and shoulders above most of what's on offer from today's "popular music" artists. And make no mistake, pop music is what M.Ward is about, just as Irving Berlin, Hank Williams, Lee Hazlewood and Brian Wilson were before him. I'm sure he doesn't mind being in that kind of company.

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